Jim Galtons tenure as the president of Marvel Comics got off to an alarming start. He was just settling into his new desk when his predecessor who had never been informed of his own firing returned from vacation, walked into the office and demanded, Who are you? A stunned Galton immediately ushered him to lunch at the Players Club to break the news, whereupon the outgoing president clutched his chest and fell to the floor.
Such was the daunting work culture cultivated by Galtons abrasive boss, Sheldon Feinberg, CEO of Marvels parent company, Cadence Industries. From the start, Feinberg made it clear to Galton that Marvels future was uncertain, unless its performance could be turned around in two years.
Within months, the solution serendipitously appeared when Marvel editor Roy Thomas pitched an adaptation of an upcoming science-fiction movie that was in preproduction in Tunisia. Galton hesitantly approved, and it turned out that

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